Karela, a premium olive oil brand, needed a strong visual identity. I conducted market research and competitive analysis, created a modern logo, earthy color palette, and clean typography. I developed a comprehensive design system with custom icons and patterns, designed mobile-compatible UIs, and detailed packaging. The main challenges were differentiating Karela in a saturated market and maintaining brand consistency. The result is a cohesive brand identity reflecting Karela’s premium quality, supported by a 52-page bilingual brand guideline ensuring consistency across all materials.