I focused on capturing their family-focused essence through extensive research on the needs of families with young children. The challenge was creating a cohesive, playful, professional identity. I developed a vibrant color palette, friendly typography, engaging visuals, and a whimsical logo design. Consistent branding elements across all platforms ensured a unified presence. The guidelines include detailed instructions on using logos, colors, typography, imagery, and messaging. The result is a comprehensive brand guideline that defines Mombino's visual and verbal identity. It serves as a strategic tool for future growth and reinforces its position as a trusted and beloved brand.